The Dangers of Co-Branding: Lego to End Partnership with Shell
Greenpeace International - Shell is already invading the Arctic to drill for oil. Now it's trying to pollute our children's minds by putting its logo on millions of LEGO toys worldwide. Tell
Greenpeace takes on Lego over Shell partnership | CBC News
Lego ditches Shell after Arctic oil protests
Greenpeace slams LEGO for its brand partnership with Shell | Salon.com
How is Lego handling Greenpeace's pressure over Shell partnership? | PR Week
Everything Is Still Not Awesome: New Greenpeace Ad Drowns Cute Lego Fi
Greenpeace urges Lego to end Shell partnership | Greenpeace | The Guardian
How LEGO got awesome to #SaveTheArctic - Greenpeace International
LegoBlockShell.jpg - Greenpeace USA
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
Greenpeace International on Twitter: "VICTORY! LEGO has ended their partnership with Shell. Everything is awesome! #SaveTheArctic http://t.co/nZn9RGXki7" / Twitter
Greenpeace Targets Lego for Shell Partnership in New Campaign
VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter
Lego ends partnership with Shell after Greenpeace campaign - National | Globalnews.ca
Lego ends partnership with Shell over Greenpeace campaign - CNET
Greenpeace greases up Lego toys » strategy
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian