![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/5698b56ff5a1a5457bc2fd4b029108843769d42b/68_0_2063_1238/master/2063.jpg?width=700&quality=85&auto=format&fit=max&s=0cc478cf7d4aa54f3896ac7c5cade744)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](http://d1j19yvx1huxho.cloudfront.net/thumbs/1c40c_0001.png)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://media.washtimes.com/media/image/2019/01/14/Gillette_shaving.jpg)
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/efa2175237c4d062e6e539a3be9714f2faf1f1d3/23_0_1200_720/master/1200.jpg?width=700&quality=85&auto=format&fit=max&s=d072a8091adfb715645021cee38c880f)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post](https://www.washingtonpost.com/resizer/PAZX7cIm-ABYFjUpUqXh5NJhxwM=/arc-anglerfish-washpost-prod-washpost/public/P5Q5MNT3GNHGTAML3IGUTEW7Q4.png)