El rebelde de las marcas deportivas: Johan Cruyff | Así fue la batalla entre Adidas y Puma con uno de los grandes rebeldes de la historia del marketing deportivo. | By Mercado
![Johan Cruyff on Twitter: "43 years ago.. @FIFAWorldCup final. Player of the tournament, 2-striped shirt & Total Football was put on the map! #14forever #CruyffLegacy https://t.co/ZkZPfEZg8j" / Twitter Johan Cruyff on Twitter: "43 years ago.. @FIFAWorldCup final. Player of the tournament, 2-striped shirt & Total Football was put on the map! #14forever #CruyffLegacy https://t.co/ZkZPfEZg8j" / Twitter](https://pbs.twimg.com/media/DEHvJDlWAAAnbea.jpg:large)
Johan Cruyff on Twitter: "43 years ago.. @FIFAWorldCup final. Player of the tournament, 2-striped shirt & Total Football was put on the map! #14forever #CruyffLegacy https://t.co/ZkZPfEZg8j" / Twitter
![sport en recht: Adidas sucessfully oposes trademark registration of 1974 World Championship shirt Johan Cruyff sport en recht: Adidas sucessfully oposes trademark registration of 1974 World Championship shirt Johan Cruyff](http://3.bp.blogspot.com/-2MIqozVUMA4/VdDxJtfyUwI/AAAAAAAABUY/jLX5nvmxjH8/s1600/a.jpg)
sport en recht: Adidas sucessfully oposes trademark registration of 1974 World Championship shirt Johan Cruyff
Johan Cruyff: Why the Dutch master wore the famous number 14 shirt | The Independent | The Independent
![تويتر \ Joe Crann على تويتر: "Johan Cruyff in his famous two-stripe Adidas shirt… He refused to wear three stripes because of his deal with Puma. https://t.co/IFQrgCZmu2" تويتر \ Joe Crann على تويتر: "Johan Cruyff in his famous two-stripe Adidas shirt… He refused to wear three stripes because of his deal with Puma. https://t.co/IFQrgCZmu2"](https://pbs.twimg.com/media/CeUf8zNXIAA5YWe.jpg)
تويتر \ Joe Crann على تويتر: "Johan Cruyff in his famous two-stripe Adidas shirt… He refused to wear three stripes because of his deal with Puma. https://t.co/IFQrgCZmu2"
![Johan Cruyff was so powerful he was allowed to wear two stripes instead of adidas' trademark three on Netherlands jersey due to allegiance to sportwear rivals Puma Johan Cruyff was so powerful he was allowed to wear two stripes instead of adidas' trademark three on Netherlands jersey due to allegiance to sportwear rivals Puma](https://talksport.com/wp-content/uploads/sites/5/2022/03/GettyImages-551010617.jpg?strip=all&w=960&quality=40)
Johan Cruyff was so powerful he was allowed to wear two stripes instead of adidas' trademark three on Netherlands jersey due to allegiance to sportwear rivals Puma
Football Tweet ⚽ on Twitter: "👀 Did you know? In 1974, Johan Cruyff, under contract with Puma, decided to make and wear a Netherlands shirt with only two stripes, to protest against
![Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/03/24/13/GettyImages-172567504.jpg?quality=75&width=640&auto=webp)
Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent
![Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/03/24/13/GettyImages-1630810.jpg?quality=75&width=640&auto=webp)
Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent
![Johan Cruyff was so powerful he was allowed to wear two stripes instead of adidas' trademark three on Netherlands jersey due to allegiance to sportwear rivals Puma Johan Cruyff was so powerful he was allowed to wear two stripes instead of adidas' trademark three on Netherlands jersey due to allegiance to sportwear rivals Puma](https://talksport.com/wp-content/uploads/sites/5/2022/03/GettyImages-133243891.jpg?strip=all&quality=100&w=1920&h=1080&crop=1)
Johan Cruyff was so powerful he was allowed to wear two stripes instead of adidas' trademark three on Netherlands jersey due to allegiance to sportwear rivals Puma
![Johan Cruyff: A different stripe. The player's refusal to bow to… | by Howler | Howler Magazine | Medium Johan Cruyff: A different stripe. The player's refusal to bow to… | by Howler | Howler Magazine | Medium](https://miro.medium.com/v2/resize:fit:561/1*9OWQN9Q4V47ClRbAmDUfTA.jpeg)
Johan Cruyff: A different stripe. The player's refusal to bow to… | by Howler | Howler Magazine | Medium
![Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent Johan Cruyff dead: why Cruyff refused to wear the trademark three stripes of Adidas at the 1974 World Cup | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/03/24/14/Cruyff-twostripe.jpg?quality=75&width=640&auto=webp)